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Environmental communications: The reader’s perspective

Haigh, Matthew (2015). Environmental communications: The reader’s perspective. Semiotica, 207 pp. 233–250.

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DOI (Digital Object Identifier) Link: https://doi.org/10.1515/sem-2015-0046
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Abstract

Connecting reception theory and social semiotics, this article offers a framework for the analysis of hortatory texts. An illustrative case uses the pronouncements of environmental regulators, with the reader group represented by a sample of executives in financial institutions. Although the participants thought the texts important, none had found any use for them. It is unlikely that financial institutions en masse will address environmental issues before and until communicators frame their material in terms of customary financial discourse and investors’ dominant cognitive rationalities. The depth of insights gained suggests wider application of the framework to a range of hortatory texts and authoritative reader groups.

Item Type: Journal Item
Copyright Holders: 2015 by De Gruyter Mouton
ISSN: 1613-3692
Keywords: social semiotics; reception theory; financial institutions; environmental regulation; rationalities; frames
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Accounting and Finance
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 50554
Depositing User: Matthew Haigh
Date Deposited: 18 Aug 2017 14:25
Last Modified: 02 Aug 2019 16:38
URI: http://oro.open.ac.uk/id/eprint/50554
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