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Cross-Cultural Understanding of Interface Design: A Cross-Cultural Analysis of Icon Recognition

Evers, Vanessa; Kukulska-Hulme, Agnes and Jones, Ann (1999). Cross-Cultural Understanding of Interface Design: A Cross-Cultural Analysis of Icon Recognition. In: Designing for Global Markets: 1st International Workshop on Internationalization of Products and Systems (Prahbu, G.V. and del Galdo, E.M. eds.), Rochester, NY, pp. 173–182.

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This paper reports the findings of a small-scale study that investigated cultural aspects of understanding the website of a virtual campus. Results indicate differences in expectations and understanding due to the users’ knowledge of everyday life and real world experience, and suggest that the campus metaphor that was used is not universally transferable.

Item Type: Conference or Workshop Item
Copyright Holders: 1999 Product & Systems Internationalisation, Inc.
ISBN: 0-9722184-2-4, 978-0-9722184-2-9
Keywords: interface design; cross-cultural design; website design; metaphor
Academic Unit/School: Institute of Educational Technology (IET)
Research Group: Centre for Research in Education and Educational Technology (CREET)
Item ID: 50376
Depositing User: Agnes Kukulska-Hulme
Date Deposited: 08 Aug 2017 15:29
Last Modified: 11 Jun 2020 15:00
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