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Examining the UK Higher Education sector through the network of institutional accounts on Twitter

Jordan, Katy (2017). Examining the UK Higher Education sector through the network of institutional accounts on Twitter. First Monday, 22(5)

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DOI (Digital Object Identifier) Link: https://doi.org/10.5210/fm.v22i5.7133
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Abstract

Web link mining has been previously used as a way of gaining insight into how the Internet may be replicating or reshaping connections between institutions within the Higher Education sector. Institutions are increasingly active on social media platforms, and these connections have not been studied. This paper presents an exploratory analysis of the network of UK Higher Education institutional accounts on Twitter. All UK institutions have a presence. Standing in recent university rankings is found to be a significant predictor of several network metrics. In examining the communities present within the network, a combination of ranking and geolocation play a role. Analysis of a sample of tweets which mention more than one UK Higher Education institution provides an indication of why the topics of tweets would reinforce prestige and location in the network structure.

Item Type: Journal Item
Copyright Holders: 2017 Katy Jordan
ISSN: 1396-0466
Keywords: higher education; Twitter; social media
Academic Unit/School: Learning Teaching and Innovation (LTI) > Institute of Educational Technology (IET)
Learning Teaching and Innovation (LTI)
Item ID: 49233
Depositing User: Katy Jordan
Date Deposited: 08 May 2017 09:44
Last Modified: 09 May 2017 04:40
URI: http://oro.open.ac.uk/id/eprint/49233
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