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Murphy, Patrick E.; Laczniak, Gene R. and Harris, Fiona (2017). Ethics in Marketing: International Cases and Perspectives. Abingdon, Oxon, UK: Routledge.
URL: https://www.routledge.com/Ethics-in-Marketing-Inte...
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About
- Item ORO ID
- 48155
- Item Type
- Book
- ISBN
- 1-138-64809-4, 978-1-138-64809-8
- Extra Information
- Second Edition
- Keywords
- ethics; marketing; international cases
- Academic Unit or School
-
Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL) - Research Group
- International Development & Inclusive Innovation
- Copyright Holders
- © 2017 Patrick E. Murphy, Gene R. Laczniak and Fiona Harris
- Depositing User
- Fiona Harris