Ethics in Marketing: International Cases and Perspectives

Murphy, Patrick E.; Laczniak, Gene R. and Harris, Fiona (2017). Ethics in Marketing: International Cases and Perspectives. Abingdon, Oxon, UK: Routledge.

URL: https://www.routledge.com/Ethics-in-Marketing-Inte...

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About

• Item ORO ID
• 48155
• Item Type
• Book
• ISBN
• 1-138-64809-4, 978-1-138-64809-8
• Extra Information
• Second Edition
• Keywords
• ethics; marketing; international cases
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Research Group
• International Development & Inclusive Innovation
• Copyright Holders
• © 2017 Patrick E. Murphy, Gene R. Laczniak and Fiona Harris
• Depositing User
• Fiona Harris