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Branded Lives: The Production and Consumption of Meaning at Work.

Brannan, Matthew J.; Parsons, Elizabeth and Priola, Vincenza eds. (2011). Branded Lives: The Production and Consumption of Meaning at Work. Cheltenham: Edward Elgar.

URL: http://www.e-elgar.com/shop/branded-lives
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Abstract

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.

This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to ‘brand’ workers’ lives actually enhances or diminishes the meaning and experience of work.

Item Type: Edited Book
Copyright Holders: 2011 Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola
ISBN: 1-84980-092-8, 978-1-84980-092-1
Keywords: employee branding; identity; brands
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for People and Organisations
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 47943
Depositing User: Cinzia Priola
Date Deposited: 19 Dec 2016 09:20
Last Modified: 07 Dec 2018 10:46
URI: http://oro.open.ac.uk/id/eprint/47943
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