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Analysing the Role of Interactivity in User Experience

Sutcliffe, Alistair and Hart, Jennefer (2017). Analysing the Role of Interactivity in User Experience. International Journal of Human-Computer Interaction, 33(3) pp. 229–240.

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An experimental investigation into the role of interaction in user experience (UX) with a controlled manipulation of interactivity features (e.g. avatars, interactive video) in a university information website is reported. The more interactive version had better affect and hedonic ratings, even though its perceived usability was worse. Analysis of qualitative data showed users were attracted to the interactive features, although they complained about poor usability. The results of the experiments are discussed to consider the role of interactivity in user experience and the differences between users’ quantitative judgements of UX and their comments on interactive features which
reveal different perspectives.

Item Type: Journal Item
Copyright Holders: 2016 Taylor & Francis Group, LLC
ISSN: 1532-7590
Project Funding Details:
Funded Project NameProject IDFunding Body
PhD ResearchNot Set EPSRC
Keywords: user experience; UX; interactivity; aesthetics; usability
Academic Unit/School: Learning Teaching and Innovation (LTI) > Institute of Educational Technology (IET)
Learning Teaching and Innovation (LTI)
Interdisciplinary Research Centre: Centre for Policing Research and Learning (CPRL)
Item ID: 47468
Depositing User: Jennefer Hart
Date Deposited: 09 Jan 2017 10:08
Last Modified: 05 Apr 2017 07:20
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