Analysing the Role of Interactivity in User Experience

Sutcliffe, Alistair and Hart, Jennefer (2017). Analysing the Role of Interactivity in User Experience. International Journal of Human-Computer Interaction, 33(3) pp. 229–240.



An experimental investigation into the role of interaction in user experience (UX) with a controlled manipulation of interactivity features (e.g. avatars, interactive video) in a university information website is reported. The more interactive version had better affect and hedonic ratings, even though its perceived usability was worse. Analysis of qualitative data showed users were attracted to the interactive features, although they complained about poor usability. The results of the experiments are discussed to consider the role of interactivity in user experience and the differences between users’ quantitative judgements of UX and their comments on interactive features which
reveal different perspectives.

Viewing alternatives

Download history


Public Attention

Altmetrics from Altmetric

Number of Citations

Citations from Dimensions

Item Actions



  • Item ORO ID
  • 47468
  • Item Type
  • Journal Item
  • ISSN
  • 1532-7590
  • Project Funding Details
  • Funded Project NameProject IDFunding Body
    PhD ResearchNot SetEPSRC
  • Keywords
  • user experience; UX; interactivity; aesthetics; usability
  • Academic Unit or School
  • Institute of Educational Technology (IET)
  • Copyright Holders
  • © 2016 Taylor & Francis Group, LLC
  • Depositing User
  • Jennefer Hart