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Moving from the margins: The role of narrative and metaphor in health literacy

Talley, Janine (2016). Moving from the margins: The role of narrative and metaphor in health literacy. Journal of Communication in Healthcare, 9(2) pp. 109–119.

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DOI (Digital Object Identifier) Link: https://doi.org/10.1080/17538068.2016.1177923
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Abstract

Narrative and metaphor are now recognised to be central to thought, language and communication, and consequently have relevance to discourse and action in many areas including health and wellbeing. In this paper, narrative and metaphor are examined in relation to areas relevant to health literacy. The ways in which narrative and metaphor relate to dimensions of health literacy identified by Zarcadoolas et al. (Zarcadoolas C, Pleasant A, Greer D. Advancing health literacy – a framework for understanding and action. San Francisco: John Wiley & Sons Inc; 2006.); fundamental, scientific, cultural, and civic are analysed. The work aims to provide a rationale for greater incorporation of narrative and metaphor in discussions and activities related to health literacy.

Item Type: Journal Item
Copyright Holders: 2016 Taylor & Francis
ISSN: 1753-8068
Keywords: health communication; health literacy; health promotion; metaphor; narration; Public health
Academic Unit/School: Faculty of Wellbeing, Education and Language Studies (WELS) > Health, Wellbeing and Social Care
Faculty of Wellbeing, Education and Language Studies (WELS)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Health and Wellbeing PRA (Priority Research Area)
Item ID: 46495
Depositing User: Janine Talley
Date Deposited: 02 Jun 2016 13:25
Last Modified: 02 May 2019 10:47
URI: http://oro.open.ac.uk/id/eprint/46495
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