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Love it or hate it!: interactivity and user types

Hart, Jennefer; Sutcliffe, Alistair G. and De Angeli, Antonella (2013). Love it or hate it!: interactivity and user types. In: CHI '13: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, ACM, New York, pp. 2059–2068.

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This paper investigates general and individual evaluations of User Experience (UX) with interactive web sites. A series of studies investigate user judgment on web sites with different interactivity levels over repeated exposures. The more interactive websites produced more positive affect, had better design quality ratings, which improved with exposure, and were preferred. Differences between the more interactive sites indicated overall UX was influenced by users' preferences for interactive styles, with both sites having enthusiast, potential adopter, and non-adopter users. The implications for models and frameworks of UX are discussed.

Item Type: Conference or Workshop Item
ISBN: 1-4503-1899-1, 978-1-4503-1899-0
Project Funding Details:
Funded Project NameProject IDFunding Body
Not SetNot SetEPSRC (Engineering and Physical Sciences Research Council)
Keywords: User Experience; quality judgement; affect; interactivity; design features; individual differences
Academic Unit/School: Institute of Educational Technology (IET)
Item ID: 46328
Depositing User: Jennefer Hart
Date Deposited: 26 May 2016 13:52
Last Modified: 26 Jun 2020 08:31
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