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The co-production of value in digital, university-industry R&D collaborative projects

Canhoto, Ana Isabel; Quinton, Sara; Jackson, Paul and Dibb, Sally (2016). The co-production of value in digital, university-industry R&D collaborative projects. Industrial Marketing Management, 56 pp. 86–96.

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In the context of R&D collaborations between universities and industry, this study investigates the co-production process and the contextual elements that shape it. We develop a conceptual framework that builds on the service-dominant logic perspective that value propositions emerge from the interaction between co-producing parties and the integration of resources. Specifically, the framework explicates how individual, organizational, and external factors shape the type of interactions and the platforms used, the availability and use of operand and operant resources, and the organizational and individual outcomes sought in R&D collaborative projects. We investigate the interplay among these factors through group interviews with UK industry practitioners and university researchers in the context of digital research projects. The types of interaction, resources, and outcomes sought that characterize successful R&D collaboration are revealed, and the contextual aspects that enable, facilitate, block, or create barriers to successful R&D collaborations are identified. Finally, we propose five practical principles for the successful development of collaborative R&D projects within the university–industry context.

Item Type: Journal Item
Copyright Holders: 2016 Elsevier
ISSN: 0019-8501
Keywords: Value co-creation; Value proposition co-production; University–industry collaboration; Knowledge exchange; Digital research; R&D collaboration
Academic Unit/School: Faculty of Business and Law (FBL)
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
Item ID: 45853
Depositing User: Sally Dibb
Date Deposited: 24 Mar 2016 14:20
Last Modified: 05 Oct 2016 20:27
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