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Advertising: A cultural economy

McFall, Liz (2004). Advertising: A cultural economy. Culture, Representation, and Identities. UK: Sage Publications.

URL: http://www.powells.com/cgi-bin/biblio?inkey=64-076...
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Abstract

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch', but by the interaction of institutional, organisational and technological forces.

Item Type: Authored Book
ISBN: 0-7619-4254-8, 978-0-7619-4254-2
Academic Unit/Department: Social Sciences > Sociology
Interdisciplinary Research Centre: Centre for Citizenship, Identities and Governance (CCIG)
Item ID: 4527
Depositing User: Users 6043 not found.
Date Deposited: 07 Jul 2006
Last Modified: 02 Dec 2010 19:52
URI: http://oro.open.ac.uk/id/eprint/4527
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