McFall, Liz (2004). Advertising: A cultural economy. Culture, Representation, and Identities. UK: Sage Publications.
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch', but by the interaction of institutional, organisational and technological forces.
|Item Type:||Authored Book|
|Academic Unit/Department:||Social Sciences > Sociology|
|Interdisciplinary Research Centre:||Centre for Citizenship, Identities and Governance (CCIG)|
|Depositing User:||Users 6043 not found.|
|Date Deposited:||07 Jul 2006|
|Last Modified:||02 Dec 2010 19:52|
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