Looking at digital visualizations of urban redevelopment projects: dimming the scintillating glow of unwork

Rose, Gillian; Degen, Monica and Melhuish, Clare (2016). Looking at digital visualizations of urban redevelopment projects: dimming the scintillating glow of unwork. In: Jordan, Shirley and Lindner, Christoph eds. Cities Interrupted: Visual Culture and Urban Space. London: Bloomsbury, pp. 105–120.

URL: http://www.bloomsbury.com/uk/cities-interrupted-97...

Abstract

The urban fabric of global cities is constantly changing. And in the past three or four years, a new form of visualising those changes has become commonplace. On the billboards of almost every building site, a new kind of image is appearing: a digital visualisation of what that site will look like when the construction work has finished (see Figure 1). In particular, the iconic new buildings which no global city can now be without (Kaika 2011) are always surrounded by such visualisations on the hoardings that encircle them as they gradually rise into the city skyline. In the hustle and bustle of many big city streets, the presence of these high-definition, glossy visualisations is often striking, inviting passing pedestrians, passengers and drivers to pause and experience their high-end design, lovely weather, pretty planting, gorgeous lighting and leisured lifestyle.

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About

• Item ORO ID
• 44182
• Item Type
• Book Section
• ISBN
• 1-4742-2442-3, 978-1-4742-2442-0
• Project Funding Details

• Funded Project Name	Project ID	Funding Body
  Architectural atmospheres, branding and the social: the role of digital visualizing technologies in contemporary architectural practice (D-10-037-GR)	ES/I038128/1	ESRC

• Academic Unit or School
• Faculty of Arts and Social Sciences (FASS)
• Research Group
• OpenSpace Research Centre (OSRC)
• Copyright Holders
• © 2016 The Authors
• Depositing User
• Gillian Rose