Perceptions and behaviour towards climate change and energy savings: the role of social media

Piccolo, Lara S.G. and Alani, Harith (2015). Perceptions and behaviour towards climate change and energy savings: the role of social media. In: EnviroInfo & ICT4S 2015: Building the Knowledge Base for Environmental Action and Sustainability, 7-9 Sep 2015, Copenhagen, Denmark, Atlantis Press, pp. 108–116.

DOI: https://doi.org/10.2991/ict4s-env-15.2015.13

URL: http://enviroinfo2015.org/

Abstract

Success in promoting changes in behaviour is often dependent on the choice of interventions. This research investigates the use of social technology features as interventions to raise energy awareness and to promote a collective behaviour change towards saving energy. Aiming at understanding this scenario, an online survey was conducted to extract from Internet users their current position towards climate change, energy savings, and social media usage. Main results are reported in this paper indicating, for instance, that social media is not yet a main source of information in this context. Triggering discussions around the consumption of specific appliances, and associating it with energy-saving tips based on personal experiences were pointed out as promising approaches to support behaviour change through social media.

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