The Open UniversitySkip to content

Grassroots social innovation and the mobilisation of values in collaborative consumption: a conceptual model

Martin, Chris J. and Upham, Paul (2015). Grassroots social innovation and the mobilisation of values in collaborative consumption: a conceptual model. Journal of Cleaner Production, 134(Part A) pp. 204–213.

Full text available as:
PDF (Version of Record) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (1MB) | Preview
DOI (Digital Object Identifier) Link:
Google Scholar: Look up in Google Scholar


There is growing interest in the potential of grassroots innovations to play a role in the transition to sustainable production and consumption systems. However, the role of values has been little considered in relation to the development and diffusion of grassroots innovations. We develop a conceptual model of how citizens’ values are mobilised by grassroots innovations, drawing on the value theory of Schwartz et al. (2012) and the theory of collective enactment of values of Chen et al. (2013). Using the results of a large scale survey of free reuse groups (e.g. Freecycle and Freegle), which enable collaborative forms of consumption, we apply the conceptual model to explore how participants’ values are mobilised and expressed. We show that while the majority of free reuse group participants do hold significantly stronger self-transcendence (i.e. pro-social) values than the wider UK population, they also hold other values in common with that population and a minority actually place less emphasis on self-transcendence values. We conclude that diffusion of this particular grassroots innovation is unlikely to be simply value limited and that structural features may be more significant.

Item Type: Journal Item
Copyright Holders: 2015 Elsevier Ltd.
ISSN: 1879-1786
Project Funding Details:
Funded Project NameProject IDFunding Body
eGovernment - Social Enterprises and Socio-Technical PerspectivesES/L00271X/1ESRC
Keywords: grassroots innovation; reuse; values; transitions; social innovation; collaborative consumption; sharing economy
Academic Unit/School: Faculty of Business and Law (FBL)
Item ID: 42611
Depositing User: Chris Martin
Date Deposited: 29 Apr 2015 14:40
Last Modified: 07 Dec 2018 19:30
Share this page:


Altmetrics from Altmetric

Citations from Dimensions

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU