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Communicating consumer needs in the design process of branded products

Rasoulifar, Golnoosh; Prudhomme, Guy and Eckert, Claudia (2015). Communicating consumer needs in the design process of branded products. Journal of Mechanical Design, 137(7), article no. 071404 .

DOI (Digital Object Identifier) Link: https://doi.org/10.1115/1.4030050
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Abstract

User preferences in design process of branded products are addressed through several layers of mediation occurring at the interfaces between consumers, product designers and engineering designers, whereby product designers act as proxies for consumers. Rather than interacting directly each group makes assumptions about the consumer needs and preferences, which are not explicitly communicated. This paper explains the mediation layers between design team and consumers through a literature based framework of branded product emotions. The mediation in the design team is explained through a case study of communication across disciplinary boundaries.
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Item Type: Journal Item
Copyright Holders: 2015 ASME
ISSN: 1528-9001
Extra Information: 42 pp.
Keywords: design; teams
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Interdisciplinary Research Centre: International Development & Inclusive Innovation
Design and Innovation
Item ID: 42359
Depositing User: Claudia Eckert
Date Deposited: 07 May 2015 08:25
Last Modified: 22 Mar 2017 13:21
URI: http://oro.open.ac.uk/id/eprint/42359
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