The Open UniversitySkip to content
 

Personalizing web search results based on subspace projection

Li, Jingfei; Song, Dawei; Zhang, Peng; Wen, Ji-Rong and Dou, Zhicheng (2014). Personalizing web search results based on subspace projection. In: Information Retrieval Technology, Lecture Notes in Computer Science, Springer, pp. 160–171.

DOI (Digital Object Identifier) Link: https://doi.org/10.1007/978-3-319-12844-3_14
Google Scholar: Look up in Google Scholar

Abstract

Personalized search has recently attracted increasing attention. This paper focuses on utilizing click-through data to personalize the web search results, from a novel perspective based on subspace projection. Specifically, we represent a user profile as a vector subspace spanned by a basis generated from a word-correlation matrix, which is able to capture the dependencies between words in the “satisfied click” (SAT Click) documents. A personalized score for each document in the original result list returned by a search engine is computed by projecting the document (represented as a vector or another word-correlation subspace) onto the user profile subspace. The personalized scores are then used to re-rank the documents through the Borda’ ranking fusion method. Empirical evaluation is carried out on a real user log data set collected from a prominent search engine (Bing). Experimental results demonstrate the effectiveness of our methods, especially for the queries with high click entropy.

Item Type: Conference or Workshop Item
Copyright Holders: 2014 Springer International Publishing Switzerland
ISBN: 3-319-12843-4, 978-3-319-12843-6
ISSN: 0302-9743
Keywords: personalization; user profile; subspace projection
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Computing and Communications
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Related URLs:
Item ID: 42215
Depositing User: Dawei Song
Date Deposited: 06 Mar 2015 09:17
Last Modified: 02 May 2018 14:06
URI: http://oro.open.ac.uk/id/eprint/42215
Share this page:

Metrics

Altmetrics from Altmetric

Citations from Dimensions

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU