Urban sensing systems for behaviour change: emerging issues in a smart transport project in Milton Keynes

Valdez, Alan-Miguel (2014). Urban sensing systems for behaviour change: emerging issues in a smart transport project in Milton Keynes. In: Proceedings of the ISM-Open Conference 2014 ‘Broadening the Scope', ISM-Open Institute for Social Marketing pp. 71–72.

URL: http://www.open.ac.uk/oubs/ism/sites/www.open.ac.u...

Abstract

MK:Smart is a £16m smart city initiative drawing together and making available information relevant to how the city functions - including data from key infrastructure and sensor networks. The project has a strong technological component but it is not designed as a technology demonstrator. Instead, the project will be evaluated on the basis of its contributions to economic development and behaviour change. The premise of a smart city is that by having the right information at the right time, citizens, service providers and city governments alike will be able to make better decisions that result in increased quality of life and overall sustainability of the city (Khansari et al, 2014). One philosophy that has guided Milton Keynes’ approach towards low carbon living is that radical innovation will empower citizens so they can live better while consuming less (Manzini, 2006).

This position paper will concentrate on strategic considerations and potential issues that emerged during the early design stages for MotionMap. MotionMap is a demonstrator for Cloud Enabled Mobility (CEM) in MK:Smart, connecting users with information and other cloud-based services in such a way as to enable smart transport decisions. The system will continuously describe the real-time movements of people and vehicles across the city, providing embedded timetables and estimates of congestion and crowd density in different parts of the city.

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