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A new mystique? Working for yourself in the neoliberal economy

Taylor, Stephanie (2015). A new mystique? Working for yourself in the neoliberal economy. In: Conor, Bridget; Gill, Rosalind and Taylor, Stephanie eds. Gender and Creative Labour. Sociological Review Monograph Series (Vol. 63 S1). Wiley, pp. 174–187.

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URL: https://doi.org/10.1111/1467-954X.12248
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Abstract

This article discusses the growing UK trend of people working for themselves. Beginning with the example of a media representation, it explores the wider implications of a discursive drift by which discourses of entrepreneurialism and contemporary creative work converge on the new figure of the worker who leaves paid employment for the supposed satisfactions of working from home. The article argues that, in contrast to the heroic masculine figures of the entrepreneur and artist, this is a feminised low-status worker. Its celebration is part of a ‘new mystique’ resembling the ‘housewife trap’ described by Friedan (1963) half a century ago, because for increasing numbers of people, both male and female, working for yourself amounts to exclusion to an almost subsistence level of economic activity on the margins of the neoliberal economy.

Item Type: Book Section
Copyright Holders: 2015 The author
ISBN: 1-119-06239-X, 978-1-119-06239-4
Extra Information: This collection has been peer-reviewed for Sociological Review Monographs. The articles within it have the status of peer-reviewed articles in The Sociological Review.
Keywords: entrepreneurialism; creative work; feminisation; discursive drift
Academic Unit/School: Faculty of Arts and Social Sciences (FASS) > Psychology and Counselling > Psychology
Faculty of Arts and Social Sciences (FASS) > Psychology and Counselling
Faculty of Arts and Social Sciences (FASS)
Item ID: 41327
Depositing User: Stephanie Taylor
Date Deposited: 17 Nov 2014 09:25
Last Modified: 07 Aug 2019 10:55
URI: http://oro.open.ac.uk/id/eprint/41327
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