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Tao, Sophia Yan and Hinton, Matthew
(2014).
Abstract
China is experiencing rapid growth with respect to all types of e-business applications. This paper addresses how Chinese companies have developed or adapted e-business strategies. To this end, e-business enabled value creation is explored using an integrated framework that incorporates two strategic perspectives (the environmental view and the resource-based view). Nine in-depth case studies of leading Chinese companies are undertaken, across three distinct industries - housing development, manufacturing, and B2C retail. A further distinction is drawn between ‘Internet pragmatists’ and ‘Internet pioneers’. The findings highlight some of the key characteristics of e-business strategy formulation, as well as how e-business value creation features differently between pioneers and pragmatists.
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- Item ORO ID
- 40849
- Item Type
- Conference or Workshop Item
- Keywords
- e-commerce; China; emerging markets; strategy
- Academic Unit or School
-
Faculty of Business and Law (FBL)
Faculty of Business and Law (FBL) > Business > Department for Public Leadership and Social Enterprise
Faculty of Business and Law (FBL) > Business - Copyright Holders
- © 2014 Not known
- Related URLs
- Depositing User
- Matthew Hinton