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Exploring e-business strategies in China: comparing internet pioneers and internet pragmatists

Tao, Sophia Yan and Hinton, Matthew (2014). Exploring e-business strategies in China: comparing internet pioneers and internet pragmatists. In: British Academy of Management Conference Proceedings 2014, 09-11 Sep 2014, Belfast, UK, British Academy of Management.

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Abstract

China is experiencing rapid growth with respect to all types of e-business applications. This paper addresses how Chinese companies have developed or adapted e-business strategies. To this end, e-business enabled value creation is explored using an integrated framework that incorporates two strategic perspectives (the environmental view and the resource-based view). Nine in-depth case studies of leading Chinese companies are undertaken, across three distinct industries - housing development, manufacturing, and B2C retail. A further distinction is drawn between ‘Internet pragmatists’ and ‘Internet pioneers’. The findings highlight some of the key characteristics of e-business strategy formulation, as well as how e-business value creation features differently between pioneers and pragmatists.

Item Type: Conference or Workshop Item
Copyright Holders: 2014 Not known
Keywords: e-commerce; China; emerging markets; strategy
Academic Unit/School: Faculty of Business and Law (FBL)
Faculty of Business and Law (FBL) > Business > Department for Public Leadership and Social Enterprise
Faculty of Business and Law (FBL) > Business
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Item ID: 40849
Depositing User: Matthew Hinton
Date Deposited: 19 Sep 2014 13:43
Last Modified: 07 Dec 2018 22:00
URI: http://oro.open.ac.uk/id/eprint/40849
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