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Exploring user behavior and needs in Q & A communities

Choudhury, Smitashree and Alani, Harith (2014). Exploring user behavior and needs in Q & A communities. In: Proceedings of the European Conference on Social Media: ECSM 2014, Academic Conferences and Publishing International Limited, pp. 80–89.

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Abstract

One of the difficult challenges of any knowledge centric online community is to sustain the momentum of knowledge sharing and knowledge creation effort by its members through various means. This requires a clearer understanding of user needs that drive community members to contribute, engage and stay loyal to the community. In this paper, we explore the applicability of Abraham Maslow’s theory (1943) to understand user behavior and their latent needs using Exploratory Factor analysis. Results show that users are largely driven by four main needs: social interaction, altruism cognitive need and reputation. Our results further indicate that users with high reputations are more likely to stay longer in the community than others, and that socially motivated users are responsible for increased content creation.

Item Type: Conference or Workshop Item
Copyright Holders: 2014 The Authors
ISBN: 1-910309-28-1, 978-1-910309-28-5
ISSN: 2055-7213
Project Funding Details:
Funded Project NameProject IDFunding Body
ROBUSTNot SetNot Set
Extra Information: Edited by Asher Rospigliosi and Sue Greener
Keywords: online communities; user behavior
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Knowledge Media Institute (KMi)
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Research Group: Centre for Research in Computing (CRC)
Related URLs:
Item ID: 40658
Depositing User: Smitashree Choudhury
Date Deposited: 01 Aug 2014 08:48
Last Modified: 10 Dec 2018 05:36
URI: http://oro.open.ac.uk/id/eprint/40658
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