Copy the page URI to the clipboard
Rowe, Matthew and Alani, Harith
(2014).
DOI: https://doi.org/10.1145/2615569.2615677
URL: http://dl.acm.org/citation.cfm?id=2615569
Abstract
Understanding what attracts users to engage with social media content is important in domains such as market analytics, advertising, and community management. To date, many pieces of work have examined engagement dynamics in isolated platforms with little consideration or assessment of how these dynamics might vary between disparate social media systems. Additionally, such explorations have often used different features and notions of engagement, thus rendering the cross-platform comparison of engagement dynamics limited. In this paper we define a common framework of engagement analysis and examine and compare engagement dynamics across five social media platforms: Facebook, Twitter, Boards.ie, Stack Overflow and the SAP Community Network. We define a variety of common features (social and content) to capture the dynamics that correlate with engagement in multiple social media platforms, and present an evaluation pipeline intended to enable cross-platform comparison. Our comparison results demonstrate the varying factors at play in different platforms, while also exposing several similarities.
Viewing alternatives
Download history
Metrics
Public Attention
Altmetrics from AltmetricNumber of Citations
Citations from DimensionsItem Actions
Export
About
- Item ORO ID
- 40479
- Item Type
- Conference or Workshop Item
- ISBN
- 1-4503-2622-6, 978-1-4503-2622-3
- Project Funding Details
-
Funded Project Name Project ID Funding Body DecarboNet 265454 EU - Keywords
- social media; engagement; data mining
- Academic Unit or School
-
Faculty of Science, Technology, Engineering and Mathematics (STEM) > Knowledge Media Institute (KMi)
Faculty of Science, Technology, Engineering and Mathematics (STEM) - Research Group
- Centre for Research in Computing (CRC)
- Copyright Holders
- © 2014 ACM
- Related URLs
- Depositing User
- Harith Alani