The Open UniversitySkip to content

Effectuation and home-based online business entrepreneurs

Daniel, Elizabeth M.; Di Domenico, MariaLaura and Sharma, Seema (2015). Effectuation and home-based online business entrepreneurs. International Small Business Journal, 33(8) pp. 799–823.

Full text available as:
PDF (Accepted Manuscript) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (797kB) | Preview
DOI (Digital Object Identifier) Link:
Google Scholar: Look up in Google Scholar


This article explores effectual processes within home-based online businesses. Our empirical evidence provides a number of refinements to the concept of effectuation in this specific domain. First, the ubiquity of non-proprietary online trading platforms encourages the adoption of effectual approaches and removes the importance of forming proprietary strategic alliances and pre-commitments. Second, the notion of affordable loss - a central tenet of effectuation - should be extended beyond the notion of economic to social affordable loss, including loss of status and reputation and finally, home-based online businesses allow effectuation to be associated with low levels of entrepreneurial self-efficacy and experience.

Item Type: Journal Item
Copyright Holders: 2014 The Authors
ISSN: 1741-2870
Keywords: home-based; online-entrepreneur; effectuation; theory-refinement
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 40408
Depositing User: Elizabeth Daniel
Date Deposited: 17 Jun 2014 14:54
Last Modified: 03 Jun 2019 17:55
Share this page:


Altmetrics from Altmetric

Citations from Dimensions

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU