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Online home based businesses: systematic literature review and future research agenda

Anwar, Muhammad Naveed and Daniel, Elizabeth M. (2014). Online home based businesses: systematic literature review and future research agenda. In: UKAIS International Conference on Information Systems (UKAIS 2014), 7-9 Apr 2014, Oxford University.

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Home based businesses account for a significant proportion of all businesses in both developed and developing economies. They are highly heterogeneous and therefore studies in the domain should focus on distinct types of home based businesses. This study describes a systematic review of the literature that addresses online home based businesses. The review addresses three related topics: the development of an up to date definition, identification of the salient characteristics of online home based business entrepreneurs and their businesses and the proposal of an agenda for future research. This review shows that certain characteristics are more salient in online home based entrepreneurs and their businesses. We describe how the salient characteristics of the businesses are inter-related with those of the entrepreneurs, suggesting these businesses attract different types of individuals and hence broaden access to the social and economic benefits that entrepreneurship can yield.

Item Type: Conference or Workshop Item
Copyright Holders: 2014 The Authors
Keywords: online home based business; online home based entrepreneurs; systematic review
Academic Unit/School: Faculty of Business and Law (FBL)
Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
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Item ID: 39776
Depositing User: Elizabeth Daniel
Date Deposited: 25 Mar 2014 09:43
Last Modified: 08 May 2019 19:02
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