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Hultgren, Anna Kristina and Cameron, Deborah
(2010).
URL: http://www.bloomsbury.com/uk/globalization-communi...
Abstract
It is widely agreed that in the globalized service economy considerable emphasis is placed on workers' communication skills. In this chapter, we scrutinize the notion of communication skills as it is understood in call centres and point to some of its problems and limitations. Drawing on authentic audio-recorded customer service transactions collected from an onshore call centre in Scotland, we show that predetermining the spoken interaction of call centre workers is only partially possible and even potentially counterproductive.
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- Item ORO ID
- 39653
- Item Type
- Book Section
- ISBN
- 0-8264-4607-8, 978-0-8264-4607-7
- Keywords
- business communication; information technology; globalisation
- Academic Unit or School
-
Faculty of Wellbeing, Education and Language Studies (WELS) > Languages and Applied Linguistics > English Language & Applied Linguistics
Faculty of Wellbeing, Education and Language Studies (WELS) > Languages and Applied Linguistics
Faculty of Wellbeing, Education and Language Studies (WELS) - Research Group
- Language & Literacies
- Copyright Holders
- © 2010 The Editors and Contributors
- Depositing User
- Anna Kristina Hultgren