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Seeing Red: social media and football fan activism

Monaghan, Frank (2014). Seeing Red: social media and football fan activism. In: Seargeant, Philip and Tagg, Caroline eds. The Language of Social Media: Identity and Community on the Internet. London: Palgrave, pp. 228–254.

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This chapter explores the role social media play in allowing political activists to come together around a shared real-world goal. Since the mid-1980s, technologies such as email, mobile phones, and interactive websites such as Flickr, Twitter, YouTube and Facebook, have transformed the means and opportunities for activists to employ social media in order to ‘communicate, collaborate and demonstrate’ (Garrett, 2004, p. 202). Key factors in this include: the relatively low cost of online communication, which enables a typically resource-poor and therefore power-less resistance to organize against a resource-rich and therefore powerful opposition (Bonchek, 1995); the promotion of a collective identity across a dispersed population that activists can then mobilize in pursuit of interests perceived as core to that identity (Brainard & Siplon, 2000); and the creation of communities that foster issue-based communication and thus strengthen participants’ identification with the movement (Diani, 2000). Far from producing a generation of bedroom- bound isolates, social media in these cases appear to be bringing people together both virtually and physically in pursuit of comm interests and causes. It is the space between the social and the media that underpins this chapter which focuses on Liverpool Football Club fans' campaign to oust the then club owners and their use of social media as an integral and integrated part of their activities.

Item Type: Book Section
Copyright Holders: 2014 The Authors (Individual chapters), 2014 The Editors (Selection and editorial matter)
ISBN: 1-137-02930-7, 978-1-137-02930-0
Keywords: Social media, football, fan activism, community, linguistic landscapes, language as a local practice, Liverpool Football Club
Academic Unit/School: Faculty of Wellbeing, Education and Language Studies (WELS) > Languages and Applied Linguistics > English Language & Applied Linguistics
Faculty of Wellbeing, Education and Language Studies (WELS) > Languages and Applied Linguistics
Faculty of Wellbeing, Education and Language Studies (WELS)
Research Group: Centre for Research in Education and Educational Technology (CREET)
Language & Literacies
Related URLs:
Item ID: 39518
Depositing User: Frank Monaghan
Date Deposited: 03 Jun 2015 15:00
Last Modified: 07 Dec 2018 10:21
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