The Open UniversitySkip to content

Exploring micro-practices during strategy development

Meadows, Maureen and O'Brien, Frances (2013). Exploring micro-practices during strategy development. In: Strategic Management Society Annual Conference, 28 Sep - 1 Oct 2013, Atlanta, USA.

Full text available as:
PDF (Accepted Manuscript) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (384kB) | Preview
Google Scholar: Look up in Google Scholar


This paper uses video data of a strategy workshop, based around strategy tools such as SWOT analysis and scenario planning, to explore the micro-practices that can be observed during a strategy development exercise. The paper addresses a gap in the extant literature concerning how strategy tools such as SWOT are used in practice, and in particular within a strategy workshop setting. The study also suggests that a strategy workshop can be analysed as a number of ‘micro-practices’, labelled here as ‘preparing and orientating’, ‘generating and working with content’, and ‘reflecting and validating’. Our findings are of significance for both academics and practitioners, as they have the potential to influence the future design of strategy tools, as well as their appropriate introduction in workshop settings. Future research should focus upon gaining a better understanding of the role played by middle managers in strategy development, and the range of micro-practices that they engage in.

Item Type: Conference or Workshop Item
Copyright Holders: 2013 The Authors
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 38739
Depositing User: Maureen Meadows
Date Deposited: 15 Oct 2013 09:53
Last Modified: 07 Dec 2018 22:01
Share this page:

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU