Exploring micro-practices during strategy development

Meadows, Maureen and O'Brien, Frances (2013). Exploring micro-practices during strategy development. In: British Academy of Management Conference, 10-12 Sep 2013, Liverpool, UK.

Abstract

This paper uses video data of a strategy workshop, based around tools such as SWOT analysis and scenario planning, to explore the micro-practices that can be observed during a strategy development exercise. The paper addresses a gap in the extant literature concerning how strategy tools such as SWOT are used in practice, and in particular within a strategy workshop setting. The study also suggests that a strategy workshop can be analysed as a number of ‘micro-practices’, labelled here as ‘preparing and orientating’, ‘generating and working with content’, and ‘reflecting and validating’. Our findings are of significance for both academics and practitioners, as they have the potential to influence the future design of strategy tools, as well as their appropriate introduction in workshop settings. Future research should focus upon gaining a better understanding of the role played by middle managers in strategy development, and the range of micro-practices that they engage in.

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