The Open UniversitySkip to content
 

You have e-mail, what happens next? Tracking the eyes for genre

Clark, Malcolm; Ruthven, Ian; Holt, Patrik; Song, Dawei and Watt, Stuart (2014). You have e-mail, what happens next? Tracking the eyes for genre. Information Processing & Management, 50(1) pp. 175–198.

Full text available as:
Full text not publicly available
Due to copyright restrictions, this file is not available for public download
Click here to request a copy from the OU Author.
DOI (Digital Object Identifier) Link: https://doi.org/10.1016/j.ipm.2013.08.005
Google Scholar: Look up in Google Scholar

Abstract

This paper reports on an approach to the analysis of form (layout and formatting) during genre recognition recorded using eye tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which were chosen to represent different genres. The study involved the collection of oculographic behavior data based on the scanpath duration and scanpath length based metric, to highlight the ways in which people view the features of genres. We found that genre analysis based on purpose and form (layout features, etc.) was an effective means of identifying the characteristics of these e-mails.
The research, carried out on a group of 24 participants, highlighted their interaction and interpretation of the e-mail texts and the visual cues or features perceived. In addition, the ocular strategies of scanning and skimming, they employed for the processing of the texts by block, genre and representation were evaluated.

Item Type: Journal Item
Copyright Holders: 2013 Crown Copyright
ISSN: 0306-4573
Keywords: genre; eyetracking; e-mail; scanpaths; scanning; skimming
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Computing and Communications
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Item ID: 38347
Depositing User: Dawei Song
Date Deposited: 07 Oct 2013 08:24
Last Modified: 11 Dec 2016 20:32
URI: http://oro.open.ac.uk/id/eprint/38347
Share this page:

Metrics

Altmetrics from Altmetric

Citations from Dimensions

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU