The influence of design on global competitiveness

Choi, Y.; Cooper, R.; Hands, D. and Lim, S. (2006). The influence of design on global competitiveness. In: EURAM (EURopean Academy of Management) 6th Annual Conference, 16-20 May 2006, Oslo, Norway, EURAM.

URL: http://web.bi.no/euram2006/refdefa.pdf?id=244

Abstract

This paper discusses the relationship between design and economic growth. The top five and lowest five design ranking countries are analysed based on the following five criteria: (1) design, (2) capacity for innovation, (3) extent of branding, (4) business competitiveness and (5) current competitiveness, to identify the relationship. In addition, the importance and influence of design policy and strategy on organisations have been briefly discussed. Finally, anticipated research opportunities to increase design competitiveness are identified and discussed.

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