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Reviewing and conceptualising customer-perceived value

Chang, Connie and Dibb, Sally (2012). Reviewing and conceptualising customer-perceived value. Marketing Review, 12(3) pp. 253–274.

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DOI (Digital Object Identifier) Link: https://doi.org/10.1362/146934712X13420906885395
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Abstract

Customer-perceived value is of concern for consumers wishing to make sound purchase choices, for practitioners who are keen to improve their customers’ perceptions of value, and for researchers seeking to clarify the conceptual underpinnings of customer-perceived value and its relationship with other marketing variables. This paper synthesises the literature from marketing, economics, axiology and psychology to provide a holistic review of the customer-perceived value concept. Drawing on these sources facilitates deeper understanding and conceptualisation of customer-perceived value. Specifically, the paper seeks to understand customer-perceived value in both services and new shopping contexts, such as the online setting. The implications for researchers and managers are considered.

Item Type: Journal Item
Copyright Holders: 2012 Westburn Publishers
ISSN: 1472-1384
Keywords: customer-perceived value; axiology; psychology; economics; marketing
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
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Item ID: 37703
Depositing User: Sally Dibb
Date Deposited: 04 Jun 2013 08:22
Last Modified: 07 Dec 2018 12:44
URI: http://oro.open.ac.uk/id/eprint/37703
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