Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Dibb, Sally and Carrigan, Marylyn (2013). Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change. European Journal of Marketing, 47(9) pp. 1376–1398.

DOI: https://doi.org/10.1108/EJM-05-2013-0248

URL: http://www.emeraldinsight.com/journals.htm?issn=03...

Abstract

Editorial to accompany special issue on Social Marketing: Social Change, which features three opinion pieces by Philip Kotler, Michael Polonsky and Gerard Hastings.

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About

• Item ORO ID
• 37699
• Item Type
• Journal Item
• ISSN
• 0309-0566
• Extra Information
• Special Issue: Social Marketing: Social Change
• Keywords
• social marketing; behaviour change; social change; wellbeing; commercial marketing
• Academic Unit or School
• Faculty of Business and Law (FBL)
• Research Group
• Innovation, Knowledge & Development research centre (IKD)
• Copyright Holders
• © 2013 Emerald Group Publishing Limited
• Depositing User
• Sally Dibb