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Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Dibb, Sally and Carrigan, Marylyn (2013). Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change. European Journal of Marketing, 47(9) pp. 1376–1398.

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URL: http://www.emeraldinsight.com/journals.htm?issn=03...
DOI (Digital Object Identifier) Link: https://doi.org/10.1108/EJM-05-2013-0248
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Abstract

Editorial to accompany special issue on Social Marketing: Social Change, which features three opinion pieces by Philip Kotler, Michael Polonsky and Gerard Hastings.

Item Type: Journal Item
Copyright Holders: 2013 Emerald Group Publishing Limited
ISSN: 0309-0566
Extra Information: Special Issue: Social Marketing: Social Change
Keywords: social marketing; behaviour change; social change; wellbeing; commercial marketing
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Item ID: 37699
Depositing User: Sally Dibb
Date Deposited: 25 Jul 2013 10:22
Last Modified: 07 Dec 2018 17:53
URI: http://oro.open.ac.uk/id/eprint/37699
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