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Devising Consumption: Cultural Economies of Insurance, Credit and Spending

McFall, Liz (2014). Devising Consumption: Cultural Economies of Insurance, Credit and Spending. CRESC. Abingdon: Routledge.

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The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organization, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the latest release iPad. By advancing the case for a more pragmatic understanding of how ordinary, dull, everyday consumption is arranged, the book offers an alternative to orthodox approaches, which will appeal to broader interdisciplinary audiences interested in questions about how, and why, consumer markets work.

Item Type: Book
Copyright Holders: 2015 Liz McFall
ISBN: 0-415-69439-6, 978-0-415-69439-1
Keywords: financial services industry; consumption; economics; low-income consumers
Academic Unit/School: Faculty of Arts and Social Sciences (FASS) > History, Religious Studies, Sociology, Social Policy and Criminology
Faculty of Arts and Social Sciences (FASS)
Item ID: 35589
Depositing User: Liz McFall
Date Deposited: 29 Nov 2012 10:44
Last Modified: 19 Dec 2017 09:53
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