The Open UniversitySkip to content

Language choice and addressivity strategies in Thai-English social network interactions

Seargeant, Philip; Tagg, Caroline and Ngampramuan, Wipapan (2012). Language choice and addressivity strategies in Thai-English social network interactions. Journal of Sociolinguistics, 16(4) pp. 510–531.

DOI (Digital Object Identifier) Link:
Google Scholar: Look up in Google Scholar


This article analyses the language choices used by a community of native Thai speakers in online communicative encounters. Using data drawn from exchanges from a social network site, the article examines the mixed linguistic repertoires evident in these interactions, alongwith the motivations (both situational and pragmatic) that influence choice of code, script and register, particularly as these are related to issues of addressivity. The data exhibits a great complexity of code-switching into English, despite the speech community being one for which, according to the participants, Thai would be the default choice in face-to-face encounters. In its examination of this data the article has a dual purpose: firstly to provide a descriptive account of this aspect of the use of English online; and secondly to offer an analysis of the strategies of language choice in this particular type of online discourse.

Item Type: Journal Article
Copyright Holders: 2012 Blackwell Publishing Ltd
ISSN: 1467-9841
Keywords: addressivity; code-switching; computer mediated discourse (CMD); global English; language choice
Academic Unit/Department: Education and Language Studies
Interdisciplinary Research Centre: Centre for Research in Education and Educational Technology (CREET)
Item ID: 35127
Depositing User: Philip Seargeant
Date Deposited: 01 Nov 2012 11:29
Last Modified: 09 Oct 2015 15:00
Share this page:


Scopus Citations

Actions (login may be required)

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340