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The association of normative perceptions with adolescent smoking intentions

Brown, Abraham Kojo; Moodie, Crawford; Hastings, Gerard; MacKintosh, Anne-Marie; Hassan, Louise and Thrasher, James (2010). The association of normative perceptions with adolescent smoking intentions. Journal of Adolescence, 33(5) pp. 603–614.

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The social norms approach suggests that tobacco use among a referent population will reduce provided they are presented with accurate information about the perceived norms of that behaviour. This study investigated adolescents' perceived tobacco-related norms on future smokingintentions, using a sample of 11–16 year olds (n = 804) from wave two of the Youth Tobacco Policy Survey. Structural equation modelling was used to analyse, simultaneously, the hypothesized normative model on future smokingintentions among both adolescent smokers and never smokers. While among adolescent smokers perceived prevalence, perceptions of the tobacco industry and risk from smoking were associated with future smokingintentions, among never smokers only perceived sibling approval was associated with future smokingintentions. The research highlights the need for more comprehensive anti-tobacco related campaigns that incorporate messages and stimuli relevant to behaviour reflecting these normative types.

Item Type: Journal Item
Copyright Holders: 2009 The Association for Professionals in Services for Adolescents
ISSN: 1095-9254
Keywords: social norms; smoking intentions; adolescent smokers; never smokers
Academic Unit/School: Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 35093
Depositing User: Jan Swallow
Date Deposited: 31 Oct 2012 14:13
Last Modified: 07 Dec 2018 10:09
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