Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton
(2012).
Students' trust, value and loyalty: evidence from higher education in Brazil.
Journal of Marketing for Higher Education, 22(1)
pp. 83–100.
(
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Abstract
This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in staff positively affects students' trust in management policies and practices; trust in management policies and practices and trust in faculty positively impacts on perceived value; and, perceived value strongly affects student loyalty.
| Item Type: |
Journal Article
|
| Copyright Holders: |
2012 Taylor & Francis |
| Keywords: |
student loyalty; student trust; perceived value; higher education institutions; relational exchanges; Brazil |
| Academic Unit/Department: |
Open University Business School |
| Item ID: |
35002 |
| Depositing User: |
Helen Cooke
|
| Date Deposited: |
30 Oct 2012 11:30 |
| Last Modified: |
30 Oct 2012 11:30 |
| URI: |
http://oro.open.ac.uk/id/eprint/35002 |
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