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Students' trust, value and loyalty: evidence from higher education in Brazil

Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton (2012). Students' trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1) pp. 83–100.

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This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in staff positively affects students' trust in management policies and practices; trust in management policies and practices and trust in faculty positively impacts on perceived value; and, perceived value strongly affects student loyalty.

Item Type: Journal Article
Copyright Holders: 2012 Taylor & Francis
Keywords: student loyalty; student trust; perceived value; higher education institutions; relational exchanges; Brazil
Academic Unit/Department: Open University Business School
Item ID: 35002
Depositing User: Helen Cooke
Date Deposited: 30 Oct 2012 11:30
Last Modified: 30 Oct 2012 11:30
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