Claes, Bjorn and Raffoni, Anna
Antecedents to successful delivery of integrated product-services: what have we discovered so far?
In: POMS Annual Conference, 20-23 April 2012, Chicago, IL, USA.
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Servitization, the integration of services into product-based offerings, is witnessing an upsurge of interest. Through meta-analytical techniques employed on 108 case studies described in 27 papers, we synthesize and extend literature by providing a comprehensive overview of the factors that account for companies’ ability to successfully deliver a servitized offering.
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