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Open Engagement Through Open Media

Lane, Andy and Law, Andrew (2012). Open Engagement Through Open Media. Higher Education Academy.

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This case study outlines and characterises the broad range of public engagement activities using media technologies undertaken by The Open University and in particular draws out how both open access and open licensing of content is influencing the ways in which a university can engage with various publics from around the world. It also discusses how different channels and social media technologies are shaping the way that such engagement happens and how it is necessary to think about ‘learner journeys’ through different media and different types of educational content. This is all placed in the strategic view of how open media is supporting the enduring social justice mission of The Open University.

Item Type: Other
Copyright Holders: 2012 Higher Education Academy
Extra Information: ISBN 978-1-907207-43-3
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Other Departments > Business Development Unit
Other Departments
Item ID: 33978
Depositing User: Andrew Lane
Date Deposited: 11 Jul 2012 10:55
Last Modified: 07 Dec 2018 12:03
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