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This case study outlines and characterises the broad range of public engagement activities using media technologies undertaken by The Open University and in particular draws out how both open access and open licensing of content is influencing the ways in which a university can engage with various publics from around the world. It also discusses how different channels and social media technologies are shaping the way that such engagement happens and how it is necessary to think about ‘learner journeys’ through different media and different types of educational content. This is all placed in the strategic view of how open media is supporting the enduring social justice mission of The Open University.
|Copyright Holders:||2012 Higher Education Academy|
|Extra Information:||ISBN 978-1-907207-43-3|
|Academic Unit/Department:||Mathematics, Computing and Technology > Engineering & Innovation
Mathematics, Computing and Technology
Other Departments > Open Media Unit
|Depositing User:||Andrew Lane|
|Date Deposited:||11 Jul 2012 10:55|
|Last Modified:||24 Feb 2016 02:55|
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