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Knowledge discovery for adaptive negotiation agents in e-marketplaces

Lau, Raymond Y. K.; Li, Yuefeng; Song, Dawei and Kwok, Ron Chi Wai (2008). Knowledge discovery for adaptive negotiation agents in e-marketplaces. Decision Support Systems, 45(2) pp. 310–323.

DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1016/j.dss.2007.12.018
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Abstract

Intelligent software agents are promising in improving the effectiveness of e-marketplaces for e-commerce. Although a large amount of research has been conducted to develop negotiation protocols and mechanisms for e-marketplaces, existing negotiation mechanisms are weak in dealing with complex and dynamic negotiation spaces often found in e-commerce. This paper illustrates a novel knowledge discovery method and a probabilistic negotiation decision making mechanism to improve the performance of negotiation agents. Our preliminary experiments show that the probabilistic negotiation agents empowered by knowledge discovery mechanisms are more effective and efficient than the Pareto optimal negotiation agents in simulated e-marketplaces.

Item Type: Journal Article
Copyright Holders: 2008 Elsevier B.V.
ISSN: 0167-9236
Keywords: knowledge discovery; Bayesian learning; adaptive negotiation agents; e-marketplaces
Academic Unit/Department: Mathematics, Computing and Technology > Computing & Communications
Item ID: 33895
Depositing User: Dawei Song
Date Deposited: 21 Jun 2012 14:34
Last Modified: 21 Jun 2012 14:34
URI: http://oro.open.ac.uk/id/eprint/33895
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