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It tastes better because … consumer understandings of UK farmers’ market food

Spiller, Keith (2012). It tastes better because … consumer understandings of UK farmers’ market food. Appetite, 59(1) pp. 100–107.

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DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1016/j.appet.2012.04.007
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Abstract

In the social sciences there has been much exciting and informative work on farmers’ markets and this paper contributes to this literature by considering how the place of farmers’ markets affects the way consumers understand the taste of food. I draw on the difficulty faced by many consumers in articulating the taste of food, especially when food is perceived to taste good. I explore how consumers demonstrate their evaluations of taste, whether through descriptions of taste that are metaphor-laden or through beliefs and values emboldened by food knowledges and opinions. I argue these are how farmers’ market consumers understand and perform taste in relation to market food. The findings that inform the paper are taken from interviews with farmers’ market consumers in the UK.

Item Type: Journal Article
Copyright Holders: 2012 Elsevier Ltd.
ISSN: 0195-6663
Keywords: farmers’ market food; taste; place; performing
Academic Unit/Department: Open University Business School
Interdisciplinary Research Centre: OpenSpace Research Centre (OSRC)
Item ID: 33453
Depositing User: Keith Spiller
Date Deposited: 27 Apr 2012 08:39
Last Modified: 25 Oct 2012 17:49
URI: http://oro.open.ac.uk/id/eprint/33453
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