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BBC World Service Audience Research, 1932-2011

Webb, Alban; Gillespie, Marie and Mackay, Hugh (2011). BBC World Service Audience Research, 1932-2011. Participations: Journal of Audience & Reception Studies.

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Abstract

This special issue explores the development of the tools and techniques of audience research at the WS, and the political, cultural, and technological factors that have shaped and been shaped by these. The research designs and devices that have been developed and deployed at the WS are analysed not as culturally neutral tools that deliver more or less objective measures of empirical realities but as change agents in organisational life, implicated in editorial decision-making and in processes of policy formation and change. The articles in this special issue examine a range of issues: which methods become hegemonic in WS audience research, why and with what consequences; what forms of agency are enacted in different methodological repertoires; the transformative and critical potential of audience methods; and the invisibilities and absences engendered by the methods used in audience research.

Item Type: Other
Copyright Holders: 2011 Gillespie, Mackay, Webb
Extra Information: Centre for Research on Socio-Cultural Change (CRESC)
Keywords: BBC World Service; audience research; Bush House; BBC External Services; BBC European Services; BBC Overseas Services
Academic Unit/Department: Social Sciences > Sociology
Interdisciplinary Research Centre: Centre for Citizenship, Identities and Governance (CCIG)
Item ID: 33208
Depositing User: Alban Webb
Date Deposited: 21 Mar 2012 15:24
Last Modified: 25 Oct 2012 09:59
URI: http://oro.open.ac.uk/id/eprint/33208
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