Blended learning and learning communities: opportunities and challenges.
Journal of Management Development , 31(4) pp. 398–411.
This paper addresses the nature and development of blended learning and the emerging notion of learning communities, with particular reference to management and business education. Four specific models are explored to highlight some of the issues involved and the challenges and opportunities arising. These models draw primarily on experience with the UK's Open University, arguably the most successful exponent of blended learning and widely emulated around the world.
In particular, the simplistic idea of “content” versus delivery is critiqued, the primacy of technology
rather than pedagogy is challenged and the importance of fine operational details in achieving an
appropriate fit for the required purposes is stressed.
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