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Indian ‘commercial’ fiction in English, the publishing industry, and youth culture

Gupta, Suman (2012). Indian ‘commercial’ fiction in English, the publishing industry, and youth culture. Economic and Political Weekly, 46(5) pp. 46–53.

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A study of the phenomenal growth of comemrcial fiction in English in India post-1990. The emphasis is on marking the characteristics of the industry and tracing some of the social factors that bear on this area, rather than close analysis of such commercial fiction texts. Issues covered include: the transfer of a global publishing template after 1990, the place of multinational publishing corporations in India, the global/local dimensions of using the English language in India, and the aspirations and reading habits of Indian youth.

Item Type: Journal Article
Copyright Holders: The Author
ISSN: 0012-9976
Keywords: commercial fiction; global publishing template; youth attitude survey; publishing industry
Academic Unit/Department: Arts > English
Related URLs:
Item ID: 32568
Depositing User: Suman Gupta
Date Deposited: 15 Feb 2012 17:13
Last Modified: 06 Mar 2013 21:35
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