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A study of the phenomenal growth of comemrcial fiction in English in India post-1990. The emphasis is on marking the characteristics of the industry and tracing some of the social factors that bear on this area, rather than close analysis of such commercial fiction texts. Issues covered include: the transfer of a global publishing template after 1990, the place of multinational publishing corporations in India, the global/local dimensions of using the English language in India, and the aspirations and reading habits of Indian youth.
|Item Type:||Journal Article|
|Copyright Holders:||The Author|
|Keywords:||commercial fiction; global publishing template; youth attitude survey; publishing industry|
|Academic Unit/Department:||Arts > English
|Depositing User:||Suman Gupta|
|Date Deposited:||15 Feb 2012 17:13|
|Last Modified:||23 Feb 2016 22:24|
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