Jory, Surendranath R and Boojihawon, Dev K.
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The 2010 FIFA World Cup was held in South Africa; the first time the tournament had been played on the continent of Africa. Given the country’s economic and social limitations, this study examines the economic impact of the World Cup on South Africa. We argue that although the World Cup was not the salvation of the economy that might have been hoped, it did favour some remarkable socio-economic positive outcomes. Specifically, we argue that the World Cup provided South Africa with accelerated direct and indirect economic benefits such as expanding the country’s international profile, adding to the country’s GDP, upgrading its infrastructures, and increasing international exposure for its business community, the scale and scope of which would have been inconceivable with the game.
|Item Type:||Journal Article|
|Copyright Holders:||2011 Adonis & Abbey Publishers|
|Extra Information:||Special Issue: The Implications of the South Africa 2010 FIFA World Cup for African Business|
|Keywords:||FIFA World Cup 2010; South Africa; ex-post economic analysis|
|Academic Unit/Department:||Open University Business School|
|Depositing User:||Dev Boojihawon|
|Date Deposited:||16 Jan 2012 10:55|
|Last Modified:||01 Nov 2012 14:24|
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