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Measurement in quantitative methods

Harris, Fiona (2011). Measurement in quantitative methods. In: Hastings, Gerard; Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing. London: SAGE Publications Inc., pp. 224–237.

URL: http://www.uk.sagepub.com/books/Book234153
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Item Type: Book Section
Copyright Holders: 2011 Fiona J. Harris
ISBN: 1-84920-188-9, 978-1-84920-188-9
Keywords: quantiative methods; measurement issues; research design; types of data; validity; data collection; sampling; question design; ethical issues
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 31470
Depositing User: Fiona Harris
Date Deposited: 24 Jan 2012 09:36
Last Modified: 07 Dec 2018 10:00
URI: http://oro.open.ac.uk/id/eprint/31470
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