Measurement in quantitative methods

Harris, Fiona (2011). Measurement in quantitative methods. In: Hastings, Gerard; Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing. London: SAGE Publications Inc., pp. 224–237.

URL: http://www.uk.sagepub.com/books/Book234153

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About

• Item ORO ID
• 31470
• Item Type
• Book Section
• ISBN
• 1-84920-188-9, 978-1-84920-188-9
• Keywords
• quantiative methods; measurement issues; research design; types of data; validity; data collection; sampling; question design; ethical issues
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2011 Fiona J. Harris
• Depositing User
• Fiona Harris