Measurement in quantitative methods

Harris, Fiona (2011). Measurement in quantitative methods. In: Hastings, Gerard; Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing. London: SAGE Publications Inc., pp. 224–237.

URL:	http://www.uk.sagepub.com/books/Book234153
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Item Type:	Book Section
Copyright Holders:	2011 Fiona J. Harris
ISBN:	1-84920-188-9, 978-1-84920-188-9
Keywords:	quantiative methods; measurement issues; research design; types of data; validity; data collection; sampling; question design; ethical issues
Academic Unit/School:	Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing Faculty of Business and Law (FBL) > Business Faculty of Business and Law (FBL)
Item ID:	31470
Depositing User:	Fiona Harris
Date Deposited:	24 Jan 2012 09:36
Last Modified:	07 Dec 2018 10:00
URI:	http://oro.open.ac.uk/id/eprint/31470
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