PDF (Accepted Manuscript)
- Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
|Google Scholar:||Look up in Google Scholar|
The embodiment of culture in possessions has been widely documented in consumer research. We argue that this process of embodiment is motivated by an emotional experience that remains relatively unexplored in the literature. In this paper we explore how this emotional meaning manifests in the consumption of trauma through three case-studies: HMS Titanic, Elvis Presley and Cadbury’s Wispa bar.
Analysis of the case-studies reveals that trauma consumption occurs through successive generations being unable or unwilling to detach from previous cultural-historical traumas. Consequently, individuals attempt to reconnect to these earlier traumas through seeking out opportunities to recreate not only an emotional state identifiable with that trauma but also by creating new memories related to that trauma. Supporting these experiences are related organisations that actively encourage consumers to engage in these experiences. In effect, both consumers and organisations aim to create a collected memory around cultural historical traumas.
|Item Type:||Conference Item|
|Copyright Holders:||The Author|
|Academic Unit/Department:||Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
|Depositing User:||Andrew Lindridge|
|Date Deposited:||25 Jan 2012 15:59|
|Last Modified:||03 Aug 2016 04:14|
|Share this page:|
Download history for this item
These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.