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Managing online customer service operations

Barnes, David and Hinton, Matthew (2006). Managing online customer service operations. In: Knosrow-Pour, Mehdi ed. Utilizing and Managing Commerce and Services Online. Hershey, PA, USA: Idea Group Inc, pp. 1–19.

URL: http://www.igi-global.com/chapter/managing-online-...
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Abstract

This chapter investigates the implications of moving customer service operations online. Many organizations beleive that e-business can provide opportunities to improve customer service operations by enabling them to get closer to the customer and enhance the customer cntact experience. However, use of the internet fundamentally changes a customer's interaction with an organization. The online customer service encounter within the business processes of ordering and delivering was investigated in eight companies. It was concluded that an enhanced experience was only likely if the emotional aspects of customer service are considered alongside the functional.

Item Type: Book Section
Copyright Holders: 2007 Idea Group Inc
ISBN: 1-59140-932-2, 978-1-59140-932-8
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Public Leadership and Social Enterprise
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
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Item ID: 31304
Depositing User: Matthew Hinton
Date Deposited: 13 Feb 2012 10:34
Last Modified: 07 Dec 2018 09:59
URI: http://oro.open.ac.uk/id/eprint/31304
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