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Media savvy or media averse? The Ramakrishna Math and Mission’s use of the media in representing itself and a religion called “Hinduism”

Beckerlegge, Gwilym (2012). Media savvy or media averse? The Ramakrishna Math and Mission’s use of the media in representing itself and a religion called “Hinduism”. In: Zavos, John; Kanungo, Pralay; Reddy, Deepa S.; Warrier, Maya and Williams, Raymond eds. Public Hinduisms. New Delhi, India and London, United Kingdom: SAGE, pp. 398–416.

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URL: http://www.uk.sagepub.com/books/Book239123
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Abstract

[About the book]

Public Hinduisms presents a detailed account of the complex processes through which these questions can be examined and understood, and analyses critically the way Hinduism is produced and represented as an established feature of public landscapes. It examines the mediation, representation and construction of multiple forms of Hinduism in a variety of social and political contexts, and in the process establishes it as a dynamic and developing modern concept.

Structured in thematic sections addressing different aspects of the processes that form modern Hinduism, the book encompasses thematic discussions on topics such as ecumenical initiatives, the contemporary interpretation of particular sampradaya and guru traditions, modes of community mobilisation and the mediation strategies of different groups. It also provides India and Diaspora-focused case studies as well as "Snapshots" views elaborating on different themes.

Taking a critical approach to the idea of Hinduism and the way it becomes public, the book provides an interesting read on contemporary Hinduism.

Item Type: Book Chapter
Copyright Holders: 2012 The Editors
ISBN: 81-321-0740-3, 978-81-321-0740-8
Academic Unit/Department: Arts > Religious Studies
Item ID: 31115
Depositing User: Gwilym Beckerlegge
Date Deposited: 19 Jan 2012 15:16
Last Modified: 02 Jan 2013 15:36
URI: http://oro.open.ac.uk/id/eprint/31115

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