Erling, Elizabeth J. and Walton, Alan
(2007).
| DOI (Digital Object Identifier) Link: | https://doi.org/10.1017/S026607840700106X |
|---|---|
| Google Scholar: | Look up in Google Scholar |
Abstract
SINCE THE 1990s, there has been a dramatic change in the structure of many large European companies. While previously many were ‘particularly solidly established in their countries of origin’ (Truchot 2002:14), they have now become multinational and are less identifiable with a particular country. A case in point is DaimlerChrysler, formed in 1998 through the merger of Daimler-Benz (a German manufacturer of motor vehicles) and the Chrysler Corporation (a US automobile manufacturer). A side effect of the rise of such corporations has been that English has become a key language of international business. This has certainly been true for DaimlerChysler, which has given English official status in the company.
| Item Type: | Journal Item |
|---|---|
| Copyright Holders: | 2007 Cambridge University Press |
| ISSN: | 1474-0567 |
| Academic Unit/School: | Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport Faculty of Wellbeing, Education and Language Studies (WELS) |
| Research Group: | Centre for Research in Education and Educational Technology (CREET) Education Futures Innovation, Knowledge & Development research centre (IKD) |
| Item ID: | 30700 |
| Depositing User: | Elizabeth Erling |
| Date Deposited: | 11 Jan 2012 14:27 |
| Last Modified: | 02 May 2018 13:34 |
| URI: | http://oro.open.ac.uk/id/eprint/30700 |
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