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English at work in Berlin: A report on a survey of seven multinational companies in Germany

Erling, Elizabeth J. and Walton, Alan (2007). English at work in Berlin: A report on a survey of seven multinational companies in Germany. English Today, 23(1) pp. 32–40.

DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1017/S026607840700106X
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Abstract

SINCE THE 1990s, there has been a dramatic change in the structure of many large European companies. While previously many were ‘particularly solidly established in their countries of origin’ (Truchot 2002:14), they have now become multinational and are less identifiable with a particular country. A case in point is DaimlerChrysler, formed in 1998 through the merger of Daimler-Benz (a German manufacturer of motor vehicles) and the Chrysler Corporation (a US automobile manufacturer). A side effect of the rise of such corporations has been that English has become a key language of international business. This has certainly been true for DaimlerChysler, which has given English official status in the company.

Item Type: Journal Article
Copyright Holders: 2007 Cambridge University Press
ISSN: 1474-0567
Academic Unit/Department: Education and Language Studies > Education
Interdisciplinary Research Centre: Centre for Research in Education and Educational Technology (CREET)
Item ID: 30700
Depositing User: Elizabeth Erling
Date Deposited: 11 Jan 2012 14:27
Last Modified: 04 Sep 2012 10:42
URI: http://oro.open.ac.uk/id/eprint/30700
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