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Erling, Elizabeth J. and Walton, Alan
(2007).
DOI: https://doi.org/10.1017/S026607840700106X
Abstract
SINCE THE 1990s, there has been a dramatic change in the structure of many large European companies. While previously many were ‘particularly solidly established in their countries of origin’ (Truchot 2002:14), they have now become multinational and are less identifiable with a particular country. A case in point is DaimlerChrysler, formed in 1998 through the merger of Daimler-Benz (a German manufacturer of motor vehicles) and the Chrysler Corporation (a US automobile manufacturer). A side effect of the rise of such corporations has been that English has become a key language of international business. This has certainly been true for DaimlerChysler, which has given English official status in the company.
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About
- Item ORO ID
- 30700
- Item Type
- Journal Item
- ISSN
- 1474-0567
- Academic Unit or School
-
Faculty of Wellbeing, Education and Language Studies (WELS) > Education, Childhood, Youth and Sport
Faculty of Wellbeing, Education and Language Studies (WELS) - Research Group
-
Education
Innovation, Knowledge & Development research centre (IKD) - Copyright Holders
- © 2007 Cambridge University Press
- Depositing User
- Elizabeth Erling