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Towards a video-based analysis of conversation in strategy workshops

Meadows, Maureen and O'Brien, Frances (2011). Towards a video-based analysis of conversation in strategy workshops. In: Strategic Management Society Conference, Nov 2011, Miami, USA.

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Abstract

This paper explores video data of strategy workshops using scenario planning in a major organisation in the transport sector. The strategy literature contains calls for greater access to the strategising process and to conversations about strategy between senior managers. There is also a need for further research into how strategy tools such as scenario planning are used. In this paper the authors describe the use of conversation analysis and video analysis to explore key fragments of discourse, to reveal how strategic recommendations emerge. Further research into the use of conversation analysis and video analysis to study strategy workshops is called for.

Item Type: Conference or Workshop Item
Copyright Holders: 2011 Strategic Management Society
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 30588
Depositing User: Maureen Meadows
Date Deposited: 26 Jan 2012 10:50
Last Modified: 07 Dec 2018 22:06
URI: http://oro.open.ac.uk/id/eprint/30588
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