The Open UniversitySkip to content

Exploring the impact of individual differences in scenario planning workshops

Franco, Luis Alberto and Meadows, Maureen (2011). Exploring the impact of individual differences in scenario planning workshops. In: SMS (Strategic Management Society) 31st Annual International Conference: Strategies for a Multi-Polar World: National Institutions and Global Competition, 6-9 Nov 2011, Miami, FL, USA.

Full text available as:
PDF (Accepted Manuscript) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (67kB)
Google Scholar: Look up in Google Scholar


Scenario planning enjoys wide acceptance as a decision support aid in the strategy formulation process. It is usually deployed in a group workshop format and led by a facilitator. This setting has led managerial cognition scholars to argue that the cognitive diversity of the workshop participants is likely to be a critical determinant of the effectiveness of scenario planning interventions. This paper explores this proposition, by articulating a theoretical framework to inform the investigation of the role of cognitive style in scenario planning interventions. The impact of individual differences in ways of perceiving and judging on participants’ observed behaviours within the scenario planning workshops are highlighted. We discuss the implications of our framework for the research and practice of scenario planning workshops.

Item Type: Conference or Workshop Item
Copyright Holders: The Author
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Related URLs:
Item ID: 30586
Depositing User: Maureen Meadows
Date Deposited: 05 Jan 2012 14:09
Last Modified: 09 Dec 2018 10:55
Share this page:

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU