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Revealing the hidden rationality of user browsing behaviour

Brown, Elizabeth; Brailsford, Tim; Fisher, Tony and van der Eijk, Cees (2007). Revealing the hidden rationality of user browsing behaviour. In: Eighteenth Conference on Hypertext and Hypermedia [HT'07], 10-12 Sept 2007, Manchester, UK, p. 85.

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In this paper, we analyse web log data from user trials of the WHURLE-LS adaptive educational hypermedia (AEH) system from a behavioural perspective. This system allows users to switch from one presentational mode to another (visual, verbal or neutral), and this paper investigates users' choice of mode as they interacted with the system. We present the main findings of the browsing behaviours within the framework of rational choice theory, and discuss why and when switching might have occurred.

Item Type: Conference Item
Copyright Holders: 2007 ACM
Extra Information: ISBN: 978-1-59593-820-6
Keywords: measurement; economics; experimentation; human factors; theory; browsing; learning styles; rational choice theory; bounded rationality; expected user behaviour; mode switching
Academic Unit/Department: Institute of Educational Technology
Item ID: 29999
Depositing User: Elizabeth FitzGerald
Date Deposited: 10 Nov 2011 09:23
Last Modified: 10 Jan 2012 19:35
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