Brown, Elizabeth; Brailsford, Tim; Fisher, Tony and van der Eijk, Cees
Revealing the hidden rationality of user browsing behaviour.
In: Eighteenth Conference on Hypertext and Hypermedia [HT'07], 10-12 Sept 2007, Manchester, UK.
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In this paper, we analyse web log data from user trials of the WHURLE-LS adaptive educational hypermedia (AEH) system from a behavioural perspective. This system allows users to switch from one presentational mode to another (visual, verbal or neutral), and this paper investigates users' choice of mode as they interacted with the system. We present the main findings of the browsing behaviours within the framework of rational choice theory, and discuss why and when switching might have occurred.
||measurement; economics; experimentation; human factors; theory; browsing; learning styles; rational choice theory; bounded rationality; expected user behaviour; mode switching
||Institute of Educational Technology
||10 Nov 2011 09:23
||10 Jan 2012 19:35
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